Why it was selected: Melissa gets what it means to have a Brand and how it is a part of all aspects of the business. Having the strategy piece I think takes things to another level. For Melissa, it's not just being a photographer, it can often be the strategy that helps highlight your secret sauce. Also, how important it is to do the work and create the time to build that foundation with her framework.
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Previous Episode:
IAM1546 – Brand Strategist Helps Consultants Create More Impact through Photography
Transcription:
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