The Art of Testing: Keep Testing Until You Find What Works

Samantha Beaty is the owner of 13 Magickal Moons, a metaphysical shop located in Occoquan, Virginia focusing on alternative spirituality.  When she came into the second day it was opened, she said “fell in love”.  After losing her job due to a layoff she started as an employee then became a partial owner and then eventually the owner of the entire shop. The numerous products and services in the shop are a direct result of Beaty’s constant testing.  Beaty says the store is “completely different from when it first opened.”

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